It’s that time of the year again.
Every few months i run the www.theIDM.com affiliate marketing sessions. The affiliate marketing training course is run every 3-6 months and is a training course for people wanting to understand the basics of affiliate marketing. The course is an all day session run in London and it’s really aimed at the merchant side of the industry. The courses reach to a very wide audience and touch wood have all had good feedback so far.
It’s amazing to see how the market has changed each time i run the event as i spend a few hours updating the course. Here are several key sectors this time;
-Affiliate marketing is becoming an even closer part of the online strategy. Merchants are realising that too many sales are being generated by affiliates that would have come directly. Voucher Codes and Incentive sites are big part of this section. It’s very easy to work with these to benefit your business. Merchants also need to develop promotions specifically for affiliates.
-De-duping, with the credit crunch slowing down certain sectors merchants are looking at saving revenues by paying on less transactions. Now merchants have been doing this for years but haven’t realised it. De-Duping should be renamed optimising!
-Market changes – This has been the year of the big media sites becoming part of affiliate marketing. The sites that traditionally take CPM and CPC deals are starting to take more CPA. It’s a fine art to making these sites convert.
We’re testing the water with a case study from an affiliate…i’ve found one whose not too grubby and can leave their bedroom! He’ll be presenting on ‘A Day In The Life Of An Affiliate’.
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