I made a quick trip around Adtech this morning. This is the first time we haven’t advertised there as results weren’t great last year and actually looks like it was a good decision. The exhibition had more than halved in size this year. Adtech is traditionally a lead generation conference and usually full of American visitors. This year was no different. The drop in stands could be due to a number of reasons.
There was a big jump in US agencies/smaller cpa networks over. They’ve all been running campaigns here for a while but it’ll be interesting to see if any of them can get a foothold into the market.
We’re off to Adtech in New York later in the year which should be excellent.
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