Christmas shopping is well underway, but whats really happening?
Well good news is that online retail is up on last year, bad news is that we’re not seeing the massive increases we have in the past few years. The reason for this is that is consumers are being more careful with their purchases and the high street is trying to save itself with some cracking offers. I’ve not ordered a thing online this Christmas, i’ve been taking advantages of these sales. And i’m looking forward to the offers getting even better.
Second piece of bad news, commissions and average baskets are a lot lower.
Third bit of bad news, merchants are trying to dedupe channels.
Good news, conversions are up. Ecommerce sites are much better at converting your visitors.
A word of warning, there are lots of merchants on the verge of going under. Make sure your business can cope with loosing your top earners and for those networks that don’t cover your earnings make sure your prepared.
It’s worth looking at other sectors at the moment. Finance is great for those affiliates with good quality traffic, good quality traffic is an art as there are so many people looking for finance at the moment and many people can’t have it.
Mobile Phones, those retailers giving away free gifts and have top deals are absolutely flying.
Gambling – people seem to be having a flutter on the soft end of the market.
In case you’ve not started thinking about, January is the biggest travel month so start preparing. With average baskets on travel being over £1,000 and some decent commissions floating around you can’t afford to miss out.
