On Thursday night we attended the Interactive Marketing and Advertising Awards (IMAA) at the Royal Lancaster Hotel. We had been shortlisted for the ‘Best Use of Affiliate Marketing’ award so the dinner jacket was out as 10 of us attended.
To get shortlisted we had to jump through a number of hoops. Firstly we needed a cracking programme, well we didn’t have to look far as the www.sunshine.co.uk affiliate programme is one of the best run travel programmes around. With the programme being run by former affiliates they knew exactly how to run the programme. With them taking advantage of all the affiliatefuture tools we knew we had something that was worthy of being entered.
So the second stage was the entry. We had to justify the programme and why it should win. Fortunately we use a PR company to coordinate this. Ruth at Orchid PR was able to put together all the information and into a judge friendly format. The basis of the entry was very much about the results, at the end of the day if the programme doesn’t delivery sales then it’s no use to anyone.
Thirdly, we had to decide who was picking the award up! As the awards were announced it was starting to become obvious that the winners were very much about big brands and big branding campaigns. We were up against Play.com and Talk Talk. So we slightly suprised when our name was picked out.
After the highly commended at the A4Awards it’s pleasing to finally see AffiliateFuture pick up a big award. It’s also pleasing that affiliate marketing is finally being recognised in the broader would of digital marketing.
IMAA Awards
